The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

This major shift in allocating marketing investment is in the B2C (business to consumer) market segments - with our ...

Klaviyo (NYSE: KVYO), the B2C CRM, today announced that Chano Fernández has been appointed co-CEO, effective January 1, 2026. Fernández will lead Klaviyo alongside Co-Founder and co-CEO Andrew ...

What does agentic commerce actually mean for consumers? Think of it this way: for years, shoppers wandered the digital aisles ...

Expected improvements include 1-2-day delivery for major markets and early cost efficiencies of 10%-15% as volume increases.

With revenue and profit surging in the first half of the year, an order book approaching 5 GW, and a new integrated plant ...

Swiss Water Decaffeinated Coffee’s chemical-free process and premium appeal make SWP stock a hold for health-conscious ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I see many business-to-business (B2B) companies tempted by the scale and visibility of ...

Customer loyalty is harder to earn and easier to lose than ever before. With rising consumer expectations and seemingly endless product options, consumers are quick to keep scrolling if your marketing ...

A funny thought came to me while watching last week's live agentic media buy between two bots representing the supply-and-demand side: how much of the audience its ads were served to were also bots?