In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

We are a full-service funeral home. We can assist a family in any type of service from the very simplest to the most ...

The Odessa American is the leading source of local news, information, entertainment and sports for the Permian Basin.

The essence of strategy is choosing what not to do.” The line, coined by economist and strategy pioneer Michael E. Porter, ...

Apple's AI delay is giving other brands a strong chance to lure buyers with their features and foldables but will it work?

CEO Julie Masino admitted the company's turnaround is taking longer than expected after summer controversy hurt consumer ...

AI payoff is a maturity problem: tangible returns happen when you rewire how work gets done and how you plan to win.

CHENNAI: In a bid to make its bottle buy-back scheme implementation smoother and more transparent, the Tamil Nadu State ...

Marvel just teased Robert Downey Jr's game changing Doctor Doom role in Avengers: Doomsday in an unexpected way ...

A new company will take over following Ironman Asia's 10-year tenure as organiser of the Standard Chartered Singapore ...

Sprout Social trades at low valuations and how targeted capital changes could boost shareholder value. Learn more about SPT ...