Customer relationship management (CRM) is much more than just contact management. Using Salesforce’s definition, Corey Cox, vice president of information systems at Tandent NationaLease, told a recent ...

More than ever, businesses are looking for ways to streamline processes, add value to marketing initiatives and ensure the customer is always king. A customer relationship management (CRM) program is ...

Fort Wainwright is comprised of 1.6 million diverse and beautiful acres in Alaska. It includes a U.S. Army cantonment, seven major training areas, and smaller satellite locations. Originally ...

It is called CRM shorthand for customer relationship management and banks are embracing the concept with gusto, making it perhaps the hottest marketing scheme of the moment. But like almost everything ...

The strategic economic issue for all CRM initiatives must be their cost/benefit relationship. Put simply: How can we determine how much we can afford to spend on CRM activities for a single customer ...

One of the best ways for a business to keep track of communications with customers and potential customers is by using a Customer Relationship Manager (CRM) program. This type of software, available ...

We may receive a commission from our partners if you click on a link to review or purchase a product or service. Click to Learn More A CRM (customer relationship management) is a single software ...

A well-designed and well-executed customer relationship management program is the single most effective program for retail banks to increase customer relationship profitability. So why has CRM become ...

eXp Realty has rolled out a new initiative that allows its agents to choose from multiple customer relationship management (CRM) systems, marking a shift in the company’s approach to technology ...

Healthcare organizations face risk in not delivering exceptional consumer experiences. Those that don't prioritize customer relationship management may find it harder to maintain their competitiveness ...

Would you like to waste a couple of million dollars? Then launch a CRM program without first educating and incentivizing your staff. That’s the view of CRM expert Louise Anderson. She firmly believes ...

McDonald's CRM program may just prove to be a great case study for when a CRM program costs more than it helps McDonalds is preparing to launch a full-scale CRM program later this year or early next ...