The decision to close the Coca-Cola production facility in Hawaiʻi is part of a strategic optimization plan for The Odom ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Texas lawmakers heard conflicting reports on the state’s readiness to fight the New World Screwworm, which is approaching the ...

Not for your estate survivors after you die, but instead for you before you die, so you don’t repeat the same mistakes of ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.

HALIFAX, Nova Scotia — Lawmakers critical of President Donald Trump’s approach to ending the Russia-Ukraine war said Saturday they spoke with Secretary of State Marco Rubio who told them that the ...

President Trump is pressing Kyiv to accept an outcome that yields to President Vladimir V. Putin’s demands. By Paul Sonne and Ivan Nechepurenko Paul Sonne reported from Berlin, and Ivan Nechepurenko ...

One man’s peace plan could, in another continent’s eyes, amount to a dangerous capitulation. Ripples of alarm and anger were coursing from Kyiv through Europe on Friday, as details emerged of ...

After weeks of stalled talks over Russia’s war on Ukraine, Axios reported this week that Washington and Moscow had quietly hammered out a 28-point proposal to end the war. U.S. Army Secretary Daniel ...