You’ve done it. You’ve invested in a professional logo. After rounds of feedback and approvals, the designer sends you the final assets in a zip folder. You open it, and your heart sinks a little.

You’ve got a logo. You reviewed the concepts, picked the perfect colours, and signed off on the final design. Congratulations. Now for the real question: what files did you get? If the answer is “a ...

A vector graphics file is an image that can be made infinitely large or small without losing quality. Common vector file types include .AI (Adobe Illustrator), .EPS (Encapsulated Postscript), and .SVG ...