Scowtt, a Seattle-based startup that wants to reshape how advertisers optimize paid campaigns, raised $12 million in Series A ...

Here's how the Chicago Sky star united with one of the WNBA's best in the latest athlete-driven marketing campaign.

The organization’s “Never Chase Reality” push comes as the sport prepares for stronger interest and engagement from fans and ...

Sydney Sweeney addressed her controversial American Eagle ad campaign after months of speculation that turned political, before giving her fans what they really wanted: New, fun photos, including one ...

In this accelerated landscape, governance matters as much as speed. Since models can inherit bias and drift, we maintain ...

In today’s fast-paced digital economy, businesses must innovate constantly to stay ahead. From crafting compelling marketing ...

Sweeney, 28, told People magazine she's "come to realize that my silence regarding this issue has only widened the divide, ...

In this article, Rahat Behari of Blue Ocean IMC examines why the modern marketer needs a coder’s mindset as campaigns shift ...

President Donald Trump and other members of his administration praised Sweeney in the wake of the online backlash. Not long ...

The NRMA has launched a new campaign which encourages Australians to consider switching to an electric vehicle (EV) and ...

To insinuate that its use by BrewDog – in entirely the correct context as part of a tongue-in-cheek advertising campaign – is ...

The campaign centres on two films directed by Bharat Sikka, highlighting how ChatGPT is used in everyday learning, ...