Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.
Leaders increasingly rely on AI in hiring. Five governance questions help ensure AI systems are monitored, audited and ...
In 2016, Santa Clara University began a careful analysis of several Enterprise Resource systems. Through meetings with faculty, staff and students, along with presentations from various providers, ...
In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...