Ryanair (RYAAY) is ending its Ryanair Prime program saying the €79 ($91.40) membership fee and low turnout failed to earn enough money to make the program financially viable. After an 8-month trial, ...
Ryanair’s low uptake for Prime underscores the limits of paid perks in a no-frills model, and shows that even the world’s most disciplined airlines can miscalculate demand. Ryanair has pulled the plug ...
John Ferguson does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...
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