For Southwest, having lounges would attract business and frequent flyer customers, who have grown accustomed to the perk at ...

Southwest Airlines is "actively pursuing" the possibility of opening a network of airport lounges, CEO Bob Jordan told CNBC ...

CEO Bob Jordan reportedly said the carrier is pursuing its own airport lounge network as part of an effort to compete for ...

In a bid to enhance customer experience and compete in the premium travel market, Southwest Airlines is actively exploring the establishment of a network of airport lounges. CEO Bob Jordan revealed ...

Southwest Airlines' CEO, Bob Jordan, articulated the vision for this lounge network in a recent interview with CNBC. He emphasized that lounges would serve as a valuable addition for customers, ...

In a significant shift from its traditional low-cost business model, Southwest Airlines is taking steps towards creating its own network of airport lounges. This initiative, announced by CEO Bob ...

For starters, travelers’ expectations have changed. Lounge access has become the perk many frequent fliers care about most, ...

The airline is set to open its first ever premium airport lounge, dubbed the BlueHouse, to host high-income flyers in ...

Gov. Greg Abbott and Austin Mayor Kirk Watson provide more details in a newly approved deal that is expected to add 2,000 ...

It's no secret that Southwest Airlines has undergone a bit of a shift in identity over the past several months as the airline ...

The world's largest low-cost carrier is eyeing a major expansion that could revolutionize the travel experience for its ...