Ford writes down $19.5 billion
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Ford scraps fully-electric F-150 Lightning as mounting losses and falling demand hits EV plans
Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles.
Ford Motor is keeping the F-150 Lightning, but changing its technology. It plans to add thousands of jobs and enter this new business.
Ford cuts F-150 Lightning production as CEO Jim Farley shifts strategic focus to hybrids and affordable EVs, taking massive $19.5 billion charge.
The automaker is ending production of its electric pickup while planning a series-hybrid F-150 and a new low-cost EV platform. “The company is shifting to higher-return opportunities,” Ford says.
Ford says the next generation of the F-150 Lightning pickup truck will transition to a range-extended EV powertrain.
From the death (and reincarnation) of the F-150 Lightning, to silly high transaction prices for new Cadillacs, to a pay-to-play frunk, things aren’t the way they were yesterday. Here, we’ll round up the biggest news stories of the last 24 hours on AutoBlog and divvy them up into
Ford has an answer to the F-150 Lightning's woes: turn it into a 700-mile extended-range electric vehicle (EREV) for the next generation.
Ford announced a series of moves in its EV business, pivoting to a hybrid and extended range EV (EREV) strategy instead of full EVs, and will take a whopping $19.5 billion in charges related to the move.