In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech, Dennis Buchheim, breaks down how a unified data foundation, composable technology, and ...

As human beings we tend to romanticize the past. A harkening back to times when the world was less complicated. If you’re my age or thereabouts it was chatting in the corner shop, jumpers for ...

For too long, influencer marketing has been treated like a digital billboard. Brands find someone with a large following, pay for a specific post, and hope it delivers reach. Because of this ‘advert’ ...

Everyone in marketing suddenly has an “AI strategy,” and more recently an “agentic strategy.” You can’t open LinkedIn without seeing another post about generative content, predictive modeling, or ...

Every winter, retailers observe a feeling of festive excitement growing in malls across the country. Despite the buzz that settles among shoppers, brands must strategize as they combat tough ...

In this episode of the Sonic Truth podcast, host Scott interviews Alex Collmer, founder and CEO of VidMob, discussing the intersection of AI and creative measurement in marketing. They explore the ...

The advertising industry spent the past five years fretting about Google’s plans to sunset cookie support in the Chrome browser. When Google ultimately abandoned its long-gestating plan, it was as if ...

For years, holiday shopping has been shaped by familiar habits: Google search, retailer websites, gift guides, email blasts, and the occasional TV spot that nudges a shopper into action. Now, that ...

Every four years, the World Cup changes the rhythm of global media. As the biggest sporting event in the world, it is a tremendous opportunity for brands and agencies to connect with emotionally ...

Consumers are more financially stressed than ever, which is leading to a decline in their retail spend. Throw-in seasonal peak sales for the holidays, which are predicted to drop 5%, and the pressure ...