In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech, Dennis Buchheim, breaks down how a unified data foundation, composable technology, and ...

As human beings we tend to romanticize the past. A harkening back to times when the world was less complicated. If you’re my age or thereabouts it was chatting in the corner shop, jumpers for ...

For too long, influencer marketing has been treated like a digital billboard. Brands find someone with a large following, pay for a specific post, and hope it delivers reach. Because of this ‘advert’ ...

Everyone in marketing suddenly has an “AI strategy,” and more recently an “agentic strategy.” You can’t open LinkedIn without seeing another post about generative content, predictive modeling, or ...

Every winter, retailers observe a feeling of festive excitement growing in malls across the country. Despite the buzz that settles among shoppers, brands must strategize as they combat tough ...

Every four years, the World Cup changes the rhythm of global media. As the biggest sporting event in the world, it is a tremendous opportunity for brands and agencies to connect with emotionally ...

In this episode of the Sonic Truth podcast, host Scott interviews Alex Collmer, founder and CEO of VidMob, discussing the intersection of AI and creative measurement in marketing. They explore the ...

World Economic Forum’s Daniel Dobrygowski joins Edelman’s Sat Dayal to discuss the global trust gaps highlighted in the new Edelman Trust Barometer Flash Poll on AI. They look at what past technology ...

Welcome back to Modern Marketing and Measurement, I’m joined today by the Senior Vice President of Digital Media at Hawthorne Advertising, Paul Her-Sturm. We discuss blending linear and connected TV ...

They said I do! Kevin the Carrot has officially wed his longtime sweetheart, Katie, close to 10 years after they first met. True to the Aldi UK mascot’s incredibly adventurous nature, their wedding ...

The era of the high-profile national TV spot continues to be in rapid decline. Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic ...

For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story. Far from abandoning the mall, this ...