Campaign Brief Asia

Chupps Footwear unveils thought-provoking biodegradable campaign with INTO Creative

What if endings weren’t about loss, but about returning to where it all began? That idea sits at the heart of Chupps’ latest ...
Campaign Brief Asia

Omnicom merges McCann and MullenLowe Singapore under McCann banner; Paul Soon and Gonzalo Olivera to lead

Following Omnicom’s acquisition of Interpublic, McCann and MullenLowe Singapore will merge to form a single creative agency under the McCann Singapore banner. MullenLowe’s leadership duo, Paul Soon ...
Campaign Brief Asia

Bestads Best of the Week Reviewed by Felix Richter, Global Chief Creative Officer, Mother

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
Campaign Brief Asia

TIRTIR and BTS’ V bring K-beauty to LA streets in Global ‘Let’s Radiate’ campaign via Jung von Matt

Jung von Matt continues the international expansion of the Korean beauty brand TIRTIR. As part of the global rollout of the new campaign, under the motto "V&YOU: Let’s Radiate," the team has staged a ...
Campaign Brief Asia

Production company CANADA joins m25 network

Global production company CANADA has joined the m25 network for representation in Asia. The company recently picked up the Grand Prix at the Ciclope 2025 awards for director Lope Serrano’s Hornbach ...
Campaign Brief Asia

BirlaNu’s ‘Every Home is a Castle’ showcases homes through AI through AI-driven film

BirlaNu, part of the multi-billion-dollar C.K. Birla Group, has unveiled its new master brand film, Every Home is a Castle. As BirlaNu’s first AI-driven brand film, the launch represents a significant ...
Campaign Brief Asia

Adani Foundation’s Arthik Azadi films celebrate women’s everyday empowerment

Women across India are expressing empowerment through small yet meaningful choices - what to buy, what to wear and where to go. Capturing this paradigm shift, the Adani Group’s Corporate Brand ...
Campaign Brief Asia

Our LEGO Agency Shanghai brings love to life with playful LEGO ‘Hearts Squad’

The winter holiday is all about expressing love, but saying it out loud isn’t exactly everyone’s forte. Luckily, Our LEGO Agency Shanghai, along with people’s hands, creativity, and a little LEGO ...
Campaign Brief Asia

Havas Creative India and UTI Mutual Fund launch ‘SIPizen’ campaign for long-term investing

In a landscape where financial decisions can often feel complex and overwhelming, building a steady investing habit remains one of the most effective ways to work toward long-term goals. While SIPs ...
Campaign Brief Asia

PepsiCo’s Sting Energy and Mercedes-AMG PETRONAS F1 Team ignite high-speed partnership

Sting Energy, an energy drink by PepsiCo and the Official Team Partner of Formula 1®, shifts into a new gear as it partners with the Mercedes-AMG PETRONAS F1 Team. In a first-of-its-kind moment for ...
Campaign Brief Asia

Senco Gold & Diamonds unveils new wedding collection featuring Kiara Advani

Senco Gold & Diamonds has launched its new Wedding Collection. This exquisite collection pays tribute to the rich heritage, diverse traditions, and evolving tastes of brides across India, with designs ...
Campaign Brief Asia

Perfetti Van Melle’s Alpenliebe shows how caramelly candy can ease tension

Alpenliebe, from the house of Perfetti Van Melle, has launched its new ad film "Alpenliebe Kholo, Meetha Bolo," celebrating how the brand’s rich, caramelly taste can ease moments of friction and bring ...