From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’ and where efforts should be focused in ...

You don’t have to look far. If you work for a multinational brand in China or make a product that is sold in China, have a look for your brand on a Chinese website through Baidu or QQ. What you will ...

Sponsorship has long been a means for brands to obtain reach and diversify their audiences, from the wealthy ancient Greeks ...

Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment. Data taken from the Econsultancy Email Marketing Census 2014 ...

Basket abandonment is an inevitability in ecommerce as it’s all to easy for shoppers to lose interest, decide to buy from a competitor, balk at delivery charges, or back out because they were only ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...

Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product development, to the ...

You’re about to join a community of thousands of digital marketing and ecommerce professionals transforming their capabilities, skills and mindsets.

Advances in AI, technology and data have pushed the boundaries of what brands can achieve with personalisation. But which brands are using it to best effect? From a conversational assistant who can ...

According to the WFA (World Federation of Advertisers), out-of-home ad spend was down by 49% for the first half of the year, and is 39% down on planned spend for the second half so far. As VIOOH’s ...

What are the skills needed by marketers to be succesful in the future? In our research for the Skills of the Modern Marketer report, we asked senior level marketers that question and have come up with ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...