In a world increasingly shaped by AI, strategy isn’t becoming less important — it’s becoming indispensable. WPP’s move to produce ads with AI may make execution faster and cheaper, but it also ...

The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity but in amplifying it. Today ...

Customer data platforms promised clarity, unity and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO Tejas Manohar joins us to dismantle the outdated ...

What a difference a year makes, especially when it comes to artificial intelligence. Scott Brinker and Frans Riemersma released their “Martech for 2026” report yesterday and the differences between it ...

I started working in digital in 1989, when most people hadn’t even heard of the internet. At CompuServe, I helped businesses move offline communications online — groundbreaking work at the time. We ...

Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, ...

Digital marketing has, in many ways, come full circle to the pre-internet era when brand awareness and revenue defined success. Traffic and clicks still matter, but they’re only part of the picture ...

You bought the AI-powered martech stack. You paid for the licenses, sat through the demos and rolled out the shiny new tools to your team. But why are your results so incremental? If you’re a ...

We’ve updated our page on RCS with data showing an increase in RCS usage for Black Friday 2025 compared to the previous year. By adding support for RCS (rich communication services) to iPhones with ...

Business buying may be fairly standardized worldwide, but cultural and environmental differences still shape how B2B marketing gets done. Here’s a roundup of what’s working for business marketers in ...

An old proverb states that it is “Better to be hurt by the truth than comforted with a lie.” A roundtable of martech experts I recently hosted proved the truth of that, validating many things I had ...

Two months ago, I watched “KPop Demon Hunters” on Netflix. Several friends had recommended the animated film, so I figured I’d put it on and see what the hype was about. I was playing a game on my ...