I analysed fifteen years of Oscar nominees to see whether the most-mentioned contenders in the trades tend to go on to win.

I crunched the numbers on 8,190 movies to discover which types stay profitable even when the critics are unkind.

Using data from over 3,655 movies, I've discovered that directors are increasingly framing their character shots differently.

Using ten years of data from 160,000 films, I looked at how audience behaviour shifts each December to reveal the emerging ...

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

I saw Jurassic Park: Rebirth in my local cinema this weekend and I’m annoyed. Now, I know what you’re thinking - How can they possibly justify that title, given that: Of the nine featured dinosaurs, ...

This is final part of my collaboration with Screendollars in which we spoke to 246 cinema owners and exhibition-affiliated film professionals. We quizzed them on a range of topics, and their answers ...