You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

If you’re looking for extra work or just want to be your own boss, becoming a freelancer could be a good option. To get started, you won’t need much — just dedication and commitment. “You do not need ...

Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

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42% of small-to-midsize businesses adopt AI with promising results, but over half of workers feel unprepared to fully harness its capabilities. Open AI’s launch of ChatGPT in November 2022 sent ...

Although marijuana is still a Schedule I substance and illegal under federal law, many states have legalized its use in recent years. A Pew Research Center analysis found that 54 percent of Americans ...

Many small businesses start off strong with a solid business plan, an impressive product, sufficient funding and a growing customer base. Then, somewhere along with the way, the business stalls, ...

When it comes to 401 (k) plans, business owners don’t want to make guesses about establishing and managing a plan for their employees. ShareBuilder 401k takes the guesswork out of the process with its ...

Major telecommunications carriers are phasing out “POTS” — the copper-wire, analog “plain old telephone system” many businesses still use. And with CDC data showing that only about 23 percent of U.S.

Successful outbound telemarketing requires skilled, nuanced communication. You must represent your brand professionally and convey solutions that address your potential customers’ pain points with the ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Money-back guarantees come with pros and cons, so it's important to evaluate both sides before implementing such a policy. While businesses are always on the lookout for ways to increase lead ...