Purchase intent: The campaign was commercially successful, with intent to purchase increasing 23 points to reach 41% among ...
Tencent Holdings has withdrawn from Paramount Skydance Corp’s pursuit of Warner Bros Discovery, stepping back from its ...
Commercial opportunities don’t get bigger than this. Even audiences who aren’t interested in the World Cup will be defined, ...
DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, today (10th December, 2025) announced the expansion of the DV Authentic ...
In today’s Digest, we cover Google denying a 2026 ads plan for Gemini, the EU probing Google’s AI search summaries, and Uber ...
"This study shows who is actually listening, where spending and consumption diverge, and how to best protect your brand ...
In today’s Digest, we cover Paramount’s late bid for Warner, Meta securing a series of AI content deals, and China’s ...
In today’s Digest, we cover Paramount’s late bid for Warner; Meta securing a series of AI content deals, and China’s ...
In this episode of A Coffee With... Kushtrim Jeta, head of digital operations at Hearts & Science, joins ExchangeWire's John Still for an afternoon coffee chat about data, creativity and strategy, and ...
Integral Ad Science, a leading global media measurement and optimisation platform, today (9th December, 2025) unveiled its ...
Adelaide, the leader in measurement and optimisation of attention metrics, announces the selection of GDB as its preferred ...
xpln.ai, the ad attention measurement and optimisation technology company, today (9th December, 2025) announces the opening ...
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