To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World ...

New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into ...

The bourbon brand will have a significant presence around the women's basketball league both on-premise and digitally.

As AI creative continues to draw intense consumer responses, the grooming brand is trying to thread the needle with ...

CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through ...

CMO Kim Storin details how the brand approaches media and measurement for a global effort centered on the intersection of ...

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since ...

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.

WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

The organization’s “Never Chase Reality” push comes as the sport prepares for stronger interest and engagement from fans and ...