This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into ...

As AI creative continues to draw intense consumer responses, the grooming brand is trying to thread the needle with ...

To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World ...

The bourbon brand will have a significant presence around the women's basketball league both on-premise and digitally.

CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through ...

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.

CMO Kim Storin details how the brand approaches media and measurement for a global effort centered on the intersection of ...

Q-tips is trying to make a bigger splash with its marketing through the introduction of jumbo-sized versions of its cotton swabs and an accompanying digital-first campaign, per details shared with ...

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.