To succeed in 2026, candidates must stop renting voter attention and instead build authentic, direct audiences that pay lifelong dividends, writes Forbes Tate Partners’ Doug Usher.

The WPP agency also appointed Randy DeCleene and Eric Watnik as EVPs within the US corporate and public affairs business.

Within the first 24 hours of its launch, Wrapped generated 200 million engaged users, a 19% increase over the previous year.

While Stranger Things character Dustin built a life-saving friendship with Dart the Demodog in season two, got trapped in the ...

What marketers can learn from Lippincott’s annual brand-related survey of 40,000 customers. by Julia Walker ...

Cloud Dancer marks the first white shade selected as Pantone’s color of the year. The brand said in a statement that the color “serves as a symbol of calming influence in a frenetic society ...

Myles, who previously worked at National Institutes of Health, shared how the new administration has impacted the federal agency’s communications.

The world’s leading audio streaming platform released its annual Spotify Wrapped, a personalized visual summary of its 713 ...

What was 2025’s most rage-baiting marketing campaign? Take PRWeek’s poll on LinkedIn. Allison is the government agency’s ...

In 2026, the ability to prove ROI will be more important than ever, but the good news is that it’s also becoming easier.

But as the digital sphere evolves, so does the texture of our connection to one another and the kinds of brands we engage ...