Joy Personal Care will feature across the UP Warriorz jersey, merchandise and season-wide branding and also run co-created ...

The move places Aneet Padda among a growing list of Gen Z-focused creators tapped by fashion retailers looking to appeal to ...

The unveiling was conducted in the presence of brand ambassador Sachin Tendulkar, led by Jude Gomes, Managing Director & CEO ...

The campaign extends OpenAI’s recent India-focused efforts, supported by Study Mode, the affordable ChatGPT Go plan and IndQA ...

Wondrlab said Hector now forms a core part of its full-funnel marketing transformation stack, with rising demand across ...

Incumbent agency WPP Media, which has handled the mandate for several years, has opted out of the review process, effectively concluding its tenure on this portion of IBM’s business.

The acquisition comes shortly after Havas ANZ introduced its Deliberately Different positioning, aimed at combining the ...

Advertisers can access a snapshot of their campaign performance, from ad minutes to format mix and top genres, all within one ...

The new option extends that functionality to all public Stories, similar to the re-post tools for Reels and feed posts that ...

Zepto and Britannia staged The Great Indian Fake Shaadi, a fictional wedding built to cut through peak-season clutter, spark ...

Anupam Bansal of Liberty Shoes explains how India’s changing retail landscape demands a mix of data analytics and human ...

Rajesh Ramaswamy, Founder, The Script Room, recalls how an unexpected insight led to Dhoni’s first Sonata ad, capturing IPL ...