YouTube TV, on track to become the US’ biggest pay-TV operator, is to follow DirecTV and Fubo by introducing a cheaper, ...

Global insurance and asset management firm Generali has signed as title sponsor of next year’s Hexagon Cup padel tournament.

Brazilian streaming sensation CazéTV has acquired rights to the 2028 Olympics and 2026 Winter Olympics in its latest ...

John Langford, Executive Vice President of Venues International of AEG stressed the importance of using major names to drive change. “The most powerful influencer in the artists. If Billie Eilish says ...

The Women’s Tennis Association (WTA) has unveiled its biggest sponsorship to date in a deal with Mercedes-Benz that follows ...

Formula E has hired Michaella Snoeck from fellow motor racing series Formula 1 as its new top media rights sales executive, ...

Saudi Arabia has moved to strengthen its position in the venues sector after its Event Investment Fund (EIF) entered into a ...

The National Football League (NFL) will return to Munich for regular-season matches in 2026 and 2028 in another sign that ...

The University of Utah has approved a partnership with Otro Capital, the New York-based sports private equity firm, in a landmark first within college athletics.

Bank of America’s footprint in football continues to grow ahead of the 2026 Fifa World Cup with a front-of-shirt sponsorship ...

The French Football Federation (FFF) is to enter direct negotiations with broadcasters for the men’s Coupe de France domestic ...

Tech-led global sports media company TGI Sport has hired former DAZN chief executive James Rushton as its new CEO. Rushton ...