This report summarises the latest research from WARC Media, with a focus on media's new normal. Since 2021, global ad spend growth has consistently outpaced increases in GDP; marketers are setting ...

In the US, YouTube haseffectively replaced the traditional primetime model for men, becoming“a place where information, commentary, entertainment, and identity collide”,accordingtoa new report.

Enshittification” is the defining commercial challenge for marketers in 2025, representing the erosion of value and trust that occurs when brands deliver products and services of ever-declining ...

OpenAI’s “Code Red” is a reminder that the AI platforms marketers increasingly depend on are being rebuilt under competitive and financial pressure, as Anthropic chases a colossal valuation and both ...