In the US, YouTube haseffectively replaced the traditional primetime model for men, becomingâa place where information, commentary, entertainment, and identity collideâ,accordingtoa new report.
Some American brands may be struggling in China, as lower-priced, local competitors steal market share â but this is not the case with Walmart, which is seeing significant growth in the country partly ...
OpenAIâs âCode Redâ is a reminder that the AI platforms marketers increasingly depend on are being rebuilt under competitive and financial pressure, as Anthropic chases a colossal valuation and both ...
Social media is becoming less social, TV is increasingly online, and a world-first law in Australia sets out what is and isnât social media â but this opens up questions about what social media is and ...
This report summarises the latest research from WARC Media, with a focus on media's new normal. Since 2021, global ad spend growth has consistently outpaced increases in GDP; marketers are setting ...
YouTube and Facebook are the most popular social media platforms in the United States and used daily, says a recent report from the Pew Research Center, while a new study about social media is the ...
Experience-led growth is the proven path forward, as companies that consistently deliver a strong experience across all channels often achieve more than double the revenue growth of lagging ...
Enshittificationâ is the defining commercial challenge for marketers in 2025, representing the erosion of value and trust that occurs when brands deliver products and services of ever-declining ...
Read daily effectiveness insights and the latest marketing news, curated by WARCâs editors.
Read daily effectiveness insights and the latest marketing news, curated by WARCâs editors.
Read daily effectiveness insights and the latest marketing news, curated by WARCâs editors.
The iconic âYouâre Not You When Youâre Hungryâ campaign has delivered ten years of success for Snickers. Stephen Whiteside from WARC explains why consistency, local relevance, and humor have all ...
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