Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Hai Mag is the cofounder and CEO of Eva, an AI-Powered Retail Media platform and marketing agency for brands. The Amazon marketplace is more competitive and complex than ever, but I see plenty of ...

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.

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Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the ...

Amazon launched a holiday campaign that features actor Adam Driver reading real-life reviews left by the e-commerce giant’s customers, per details shared with Marketing Dive. Driver turns the “deeply ...