Nielsen is making its Nielsen Marketing Cloud audience segments available across the Amazon Ads marketplace, Nielsen said in ...

Integration lets marketers use Nielsen Marketing Cloud data to plan, target and measure campaigns across Amazon’s ad surfaces ...

Nielsen, a provider of audience measurement, data, and marketing intelligence, says its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, ...

The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

Ever wondered how Amazon Basics sells tech accessories so cheaply? It’s not magic — it’s data, bulk manufacturing and a ...

Tolulope Olanipekun, one of Nigeria’s most admired marketing leaders, has been named 'Marketing Amazon' at the Nigerian Marketing Awards (NMA) 2025, further ...

Indian SMBs are already using AI as a growth accelerator, with 89% of marketing leaders expecting it to unlock new business opportunities, reveals Amazon Ads’ new research ...

Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

Winner Medical, the parent company of Dimora Medical, has been honored with the Paid Service Operation Excellence Award at the 2025 Amazon Global Selling Seller Conference, which focuses on excellence ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.