The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

Nielsen, a provider of audience measurement, data, and marketing intelligence, says its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, ...

The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.

The Tonight Show’s latest adventure in sponsored content took a direct cue from an actual, current ad campaign.

A marketing plan that transformed an online bookstore into a billion-dollar company. Learn about the power of Amazon's ...

Black Friday is the retail event of the year. But on Amazon, it goes even further: It’s an algorithm-driven battlefield. Consumers are laser-focused on deals, especially Prime-exclusive discounts, and ...

Generative AI has made Amazon’s knockoff problem more inescapable than ever. Authors tell Rolling Stone it’s leaving them frustrated—and the internet worse in the process “The problem with these slop ...

The marketing world is evolving faster than ever, with brands under pressure to deliver growth, creativity, and measurable results across multiple channels. Agencies that once focused on a single ...

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the long-run. Amazon is launching an artificial intelligence video ad generator ...

Amazon's net sales reached $155.7 billion in Q1 2025; AWS contributed $29.3 billion. Amazon's historical acquisitions include Whole Foods and MGM. Amazon holds $101 billion in cash, aiding its ability ...