GoKwik has appointed Atul Bansal as Head of Marketing, where he will oversee the company’s marketing strategy as it expands ...

Prior to this, he held senior leadership roles at Amazon. He has also spent seven years with Airtel in various marketing and ...

GoKwik has appointed Atul Bansal as its new head of marketing to spearhead global expansion. With over 15 years of B2B marketing experience, Bansal will drive strategic planning, brand building, and ...

Happy Thursday! Amazon is keen on quick commerce as it doubles down on its India bets. This and more in today’s ETtech Morning Dispatch.

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Integration lets marketers use Nielsen Marketing Cloud data to plan, target and measure campaigns across Amazon’s ad surfaces ...

Nielsen is making its Nielsen Marketing Cloud audience segments available across the Amazon Ads marketplace, Nielsen said in ...

Nielsen, a provider of audience measurement, data, and marketing intelligence, says its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, ...

The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

Ever wondered how Amazon Basics sells tech accessories so cheaply? It’s not magic — it’s data, bulk manufacturing and a ...

Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.