GoKwik has appointed Atul Bansal as Head of Marketing, where he will oversee the company’s marketing strategy as it expands ...

Prior to this, he held senior leadership roles at Amazon. He has also spent seven years with Airtel in various marketing and ...

GoKwik has appointed Atul Bansal as its new head of marketing to spearhead global expansion. With over 15 years of B2B marketing experience, Bansal will drive strategic planning, brand building, and ...

Happy Thursday! Amazon is keen on quick commerce as it doubles down on its India bets. This and more in today’s ETtech Morning Dispatch.

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

Nielsen, a provider of audience measurement, data, and marketing intelligence, says its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, ...

The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.

The Tonight Show’s latest adventure in sponsored content took a direct cue from an actual, current ad campaign.

Amazon is testing ultra-fast delivery in Seattle and Philadelphia to bring thousands of items to customers’ doorsteps in 30 ...