A/B testing, once heralded as the gold standard for data-driven decision-making, often slows companies down due to an ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Mikie Basi, managing director of Vancouver-based marketing agency Rely Digital Inc., said AI-assisted discovery has become ...

Wrapped 2025 confirms that Spotify is much more than a streaming platform; it has transformed into a cultural brand that ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

Playbook: A recent report reveals that 75% of direct-to-consumer (D2C) brands in India are utilizing creators to boost sales.

To formally commemorate the momentum and potential found at CC4, an inauguration ceremony was held Dec. 5. Guests were ...

Part of East Broadway is slated to close for four months for the delayed subway project that has already taken five years ...

Enterprise marketers struggle with fragmented AI initiatives. Learn how orchestration, governance, and integration frameworks ...

The investment WePurple has made in becoming a B Corp positions us as an agency that can help brands and retailers on their sustainability journeys,” says WePurple People & Culture Director Lucy ...

Explore how India's top B-schools are prioritizing storytelling to equip future leaders with essential communication skills.

GoSaga, a holding company launched by Cava Capital founder Geoff Schneider, bought 14-unit Squeeze and plans to restart ...