Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

Download this free guide to discover what seven B2B organisations have done to pique the interest of their target audiences; from innovative invitations to delivering memorable experiences for ...

Many ABM campaigns rely solely on data and insight (the brains) to do the job, and though they often generate positive results, they’re not as effective as they could be. When a campaign uses these ...

Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and the content covered during the event. Expanding to four tracks in 2017 — ABM in ...

When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just ...

Opinions expressed by Entrepreneur contributors are their own. In recent years, video marketing exploded in popularity and proved how valuable it can be in the B2B sphere. According to statistics, 70% ...

To many, B2B marketing has traditionally been jargon-laden and dense, weighed down by work that hammers business targets with dreary copy, imagery and promises of solutions to their problems. But ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

I spoke a few years ago with a marketing consultant who told me that when she makes marketing plans for her clients, she rarely includes the content for a B2B blog—because it's too much work. That's a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Spoiler alert—B2B marketing is incredibly inefficient. I figured it’s best to get that out ...