Customer relationships in the business-to-business (B2B) sector are changing in response to the digital revolution. By altering the way value is supplied and sales are created, traditional business ...

For the first time, The Drum is inviting readers to choose their number one B2B CMO of the year. The Top 100 page includes an ...

B2B marketers who integrate paid, earned, owned, & shared media as a connected strategy can increase the business impact of ...

To best manage B2B supply chains, business leaders are faced with navigating complex payments preferences and order-to-cash (or quote-to-cash) systems. Following the digital transformation of the last ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If your customers don’t already expect their business-to-business (B2B) payments to be ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics. Learn why ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Four strategies to make your B2B ...

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

As part of B2B Month, leading creatives from agencies including Stein, The Croc and Park & Battery (all three of which ...

This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here. As the world ...

Chances are you mostly think of Samsung as a consumer-focused electronics company, but it actually has a very sizable B2B business as well, which serves more than 15,000 large enterprises and hundreds ...

For decades, online travel has been about winning the consumer. Expedia and Booking.com, and more recently Hopper, have battled for market share on search engines and in app stores, all to get ...