AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers are well aware that their buyers have shifted their behavior online. The ...

B2B marketers who integrate paid, earned, owned, & shared media as a connected strategy can increase the business impact of ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...

Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Many SaaS product owners are often confused with strategizing for a SaaS product's growth and success. With so much information on the World Wide Web and with many generative AIs recommending ...

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able ...

In the B2B world, success begins with truly understanding your audience and cultivating strong, lasting relationships. Start by creating detailed profiles of your target audience, including their job ...

Looking to elevate your account-based marketing (ABM) program? How to Win with ABM: Lessons from the 2024 B2B Marketing Awards offers a behind-the-scenes look at what today’s top-performing B2B ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...