The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

In a buyer-led world defined by AI, trust has become the driver of early buyer preference and long-term revenue.

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bonnie Moss The B2B buyer ...

As digital buying behavior evolves, content engagement is no longer a secondary metric. It is the proof of intent where B2B ...

B2B sellers have hit an inflection point where further investment in DX fails to improve results unless balanced with human-to-human experiences. The stakes of creating compelling customer experiences ...

The Bombora and Reddit partnership brings high performing B2B company level audience targeting to Reddit’s business decision making audience.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers are well aware that their buyers have shifted their behavior online. The ...

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is ...

B2B buyers have changed - but has sales and marketing kept up? I believe the answer is no - and an AI hail mary isn't going to fix this. There's a better way to engage informed buyers. For the first ...

Late last year, we conducted new research exploring how B2B buyers make purchase decisions and how they assess risks and rewards. The results were very surprising and showed how risk avoidance makes ...