The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bonnie Moss The B2B buyer ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

In a buyer-led world defined by AI, trust has become the driver of early buyer preference and long-term revenue.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers are well aware that their buyers have shifted their behavior online. The ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

B2B sellers have hit an inflection point where further investment in DX fails to improve results unless balanced with human-to-human experiences. The stakes of creating compelling customer experiences ...

B2B buyers have changed - but has sales and marketing kept up? I believe the answer is no - and an AI hail mary isn't going to fix this. There's a better way to engage informed buyers. For the first ...

B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and to create shorter pieces, according to recent research from Demand Gen Report and ON24. The ...

Late last year, we conducted new research exploring how B2B buyers make purchase decisions and how they assess risks and rewards. The results were very surprising and showed how risk avoidance makes ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B buyers have changed the way they purchase. You might think of today's buyers as ...