AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to creative, running and analyzing campaigns - alongside a sponsorship with F1 ...

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

Learn five practical ways B2B marketers can shift from mechanical, volume-driven tactics to human-centered marketing ...

Marketers explain why prioritising critical thinking, learning to listen and beefing up your business acumen is the route to greater strategic influence.

The Palawan Group of Companies has earned the Silver Award for Most Innovative B2B Campaign at the prestigious NEXT Awards ...

The Drum Awards Festival celebrates the B2B leaders pushing brands toward clearer ideas, stronger stories and measurable growth. Follow jurors like Pierluigi Cumo as they define what effective B2B ...

Too many businesses treat marketing like a game of darts played in the dark, writes Lucy Lomas of Luma Marketing. Sometimes you hit the board. Occasionally, you even hit the bullseye. But most of the ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

Bombora, the true B2B data pioneer, today announced an expanded integration with StackAdapt, a leading technology company in advertising and marketing. This enhanced partnership gives B2B marketers ...

For the first time since losing the 2024 presidential election, former Vice President Kamala Harris returned to the campaign trail on Tuesday, this time in a surprise appearance with Democratic ...