In 2026, the communications playbook is becoming sharper, faster and more data-dependent. Latest research shows that ...

It is confusing how in a world that is overwhelmingly focused on changing customer behaviour the expectation of professionals in B2B is that their behaviour will never change. While B2B businesses are ...

Answer: MarketingProfs.com contributor Jason Kassel is well aware of the importance of e-mail marketing in B2B communications. In one of his articles, he writes: More than half the nation, 143 million ...

Discover strategies to overcome the “curse of knowledge” and find the ideal writing partner in the dynamic world of B2B communication. From simplifying technical jargon to fostering strong ...

If the last decade has proved anything, it’s this: the B2B marketing space is becoming more about people, stories, and meaningful connections. No more is it simply about product manuals and sales ...

Change is the only constant. Ride the wave, says Sam Gregory at Tangerine Communications for our B2B focus week, and invest while your competitors falter. To survive stormy seas, good navigation ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Fellow B2B marketers, we all know that the end of the year is a unique time. Many brands are ...

The global B2B telecommunication market revenue was US$ 53.3 billion in 2021. The global B2B telecommunication market revenue is forecast to reach US$ 181.39 billion by 2030, growing at a compound ...

From programming supported by artificial intelligence to real-time survey tools and automated emails, technology is the backbone of modern B2B marketing campaigns. These solutions allow companies to ...

Personalisation has been around a long time in the world of marketing. Indeed, since the invention of direct mail, the first-person approach has been so heavily used it has made most people entirely ...