Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Fellow B2B marketers, we all know that the end of the year is a unique time. Many brands are ...

A while back, I discussed how to use humor in your social media communications, and why it works. However, when you delve into the world of Business-to-Business (B2B) communications, a lot of rules, ...

In 2026, the communications playbook is becoming sharper, faster and more data-dependent. Latest research shows that ...

If the last decade has proved anything, it’s this: the B2B marketing space is becoming more about people, stories, and meaningful connections. No more is it simply about product manuals and sales ...

‘Vonage is an iconic brand. But we want to signal a bold, new direction for the company so people understand what we do today -- B2B communications -- and how we are going to evolve in the future,’ ...

Opinions expressed by Entrepreneur contributors are their own. Companies today are spending a fortune on content to attract new customers. Businesses that sell primarily to consumers (B2C) in ...

As a result of technological improvements that have brought about dramatic changes in the past decade, modern B2B buyers are displaying significantly different behaviors than in the past. For instance ...

Vonage is rebranding to unify its business-to-business portfolio and shed its consumer heritage that has been gone for years anyway. The company, which launched in 2001 as a voice-over-IP provider in ...

Sur les quais, dans les gares ou à bord des trains et bus, la circulation de l’information voyageurs n’a jamais été autant placée sous le signe de la transformation numérique. Depuis quelques années, ...

Answer: MarketingProfs.com contributor Jason Kassel is well aware of the importance of e-mail marketing in B2B communications. In one of his articles, he writes: More than half the nation, 143 million ...

The global B2B telecommunication market revenue was US$ 53.3 billion in 2021. The global B2B telecommunication market revenue is forecast to reach US$ 181.39 billion by 2030, growing at a compound ...

If you’re a business to business company, have you recently taken a good, hard look at your business communications? Have you especially looked at your email marketing through the eyes of your ...