In 2026, the communications playbook is becoming sharper, faster and more data-dependent. Latest research shows that ...

From programming supported by artificial intelligence to real-time survey tools and automated emails, technology is the backbone of modern B2B marketing campaigns. These solutions allow companies to ...

If you’re a business to business company, have you recently taken a good, hard look at your business communications? Have you especially looked at your email marketing through the eyes of your ...

The global B2B telecommunication market revenue was US$ 53.3 billion in 2021. The global B2B telecommunication market revenue is forecast to reach US$ 181.39 billion by 2030, growing at a compound ...

‘Vonage is an iconic brand. But we want to signal a bold, new direction for the company so people understand what we do today -- B2B communications -- and how we are going to evolve in the future,’ ...

More and more companies rely on compelling images to convey their messages, establish connections, and drive conversions, and ...

The discussions were varied but it all boiled down to the same conclusion: The time has come for B2B marketers to adjust their mindset. We are no longer sellers to our clients, but partners that ...

Answer: MarketingProfs.com contributor Jason Kassel is well aware of the importance of e-mail marketing in B2B communications. In one of his articles, he writes: More than half the nation, 143 million ...

Opinions expressed by Entrepreneur contributors are their own. Companies today are spending a fortune on content to attract new customers. Businesses that sell primarily to consumers (B2C) in ...

A while back, I discussed how to use humor in your social media communications, and why it works. However, when you delve into the world of Business-to-Business (B2B) communications, a lot of rules, ...

Businesses that sell only to other businesses (B2Bs) have ventured past the cozy confines of LinkedIn and other professional networks to foster deeper connections with the companies that comprise ...

As a result of technological improvements that have brought about dramatic changes in the past decade, modern B2B buyers are displaying significantly different behaviors than in the past. For instance ...