Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

Channel99, the first AI-powered decision engine for B2B marketers, has introduced functionality that leverages its industry leading account identification to create high performing B2B audiences with ...

To truly empower teams and drive revenue, organizations must provide them with real-time updates and actionable insights tailored to their specific accounts.

Despite the risks and the disruptive potential, unprotected databases remain one of the most common causes of data leaks. In ...

HBX Group, a prominent B2B travel technology marketplace, and Mastercard have unveiled a new virtual payment programme ...

Over $100 million deal strengthens AppDirect's position as the leading B2B commerce platform, adding connectivity and mobility to its unified lifecycle management platform of AI, software, hardware, ...

"Joining Expedia Group allows us to combine Expedia's global reach and extensive partnership network with the unique platform of curated museums, attractions and experiences we have built in the last ...

Ride-hailing giant Uber has tapped into the state-backed Open Network for Digital Commerce (ONDC) to foray into the B2B ...

This award is the latest recognition for Informa TechTarget's world class editorial organization who earlier in the year took home 45 awards at the American Society of Business Publication Editors ...

The digital B2B chemical sourcing portal created by Apex Global aims to simplify the complex process of purchasing and ...

Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...

In a buyer-led world defined by AI, trust has become the driver of early buyer preference and long-term revenue.