Simplilearn, a global leader in digital upskilling, today announced the appointment of Sudipto Mitra as Chief Revenue Officer (CRO) for its commercial business. Mitra brings with him over two decades ...

Brands can shatter when their core meaning breaks. This article examines why. It looks at companies like Kodak, Volkswagen, ...

A logo isn't a magic trick; it's an empty vessel that absorbs meaning from your actions over the years. The most famous shoe brand logos aren't clever; they're brutally consistent and straightforward.

A soccer club logo isn't just a crest; it's a multi-billion-pound commercial asset. Forget “pride and passion.” We're talking about a weapon for building a global tribe of paying customers. The best ...