“We are redefining content syndication by proving engagement before sales follow-up begins. This shift gives marketers ...

Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

For the first time, The Drum is inviting readers to choose their number one B2B CMO of the year. The Top 100 page includes an ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, personalized messaging, and ...

NEW YORK, Oct. 14, 2025 (GLOBE NEWSWIRE) -- Dreamdata, the leading B2B Marketing Platform for the AI era, today announced it has closed a $55 million Series B funding round. The investment, led by ...

Hosted by Andrew Au, a technology expert and Co-CEO of Intercept who has been featured in Forbes, Bloomberg, BNN, and ...

The need for B2B marketing leaders to understand and consider the geopolitical context in these uncertain times was really brought home for me at the Propolis Leaders Forum this year, where we brought ...

Get a room full of B2B marketers together, and you’ll notice a trend. No, it’s not a passion for AI – it’s a sense of frustration that we don’t always get the respect and appreciation of the C-Suite ...

B2B marketing is evolving rapidly in today's digital age - the rulebook that previously worked for the industry is being replaced by newer technologies and shifting consumer preferences. Businesses ...