Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...

Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...

Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...

B2B marketers are under constant pressure to prove performance, but it isn’t always an easy task. Many struggle to connect ...

Aesthetic Embassy, the agency Vinogradova founded, operates more like a consulting firm than a traditional event planner.

GoKwik has appointed Atul Bansal as its new head of marketing to spearhead global expansion. With over 15 years of B2B marketing experience, Bansal will drive strategic planning, brand building, and ...

LinkedIn’s updates help B2B marketers reach buyers earlier with faster creative workflows, smarter targeting, and stronger ...

GoKwik has appointed Atul Bansal as Head of Marketing, where he will oversee the company’s marketing strategy as it expands ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...