Elizabeth Maxson Martinet is Chief Marketing Officer at headless content management platform Contentful – and someone with a ...

B2B content has a reputation for being dry, which makes engagement a hurdle for marketers and a feeling of trust an even bigger hurdle for prospective buyers. However, videos hit eyes and ears at the ...

Younger B2B buyers want modern, tech-enabled experiences, while older generations are more prone to traditional paths.

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

The report outlines emerging trends, benchmarks, and best practices shaping customer acquisition in packaging and logisticsSeattle-Tacoma, WA, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers were introduced to many new AI capabilities in 2023. From generative AI like ...

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is essential. Powerful brand storytelling creates long-term memory structures in the ...

Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

Get a room full of B2B marketers together, and you’ll notice a trend. No, it’s not a passion for AI – it’s a sense of frustration that we don’t always get the respect and appreciation of the C-Suite ...

Most B2B marketers rely on third-party cookies for targeting and retargeting purposes. However, in 2024, we are finally going to see the depreciation of the cookie as the last major cookie user, ...

The most talked-about marketing examples often come from iconic B2C brands—Sephora, Starbucks, Airbnb, Netflix. But when I present these to small and midsized B2B companies, they often feel ...