Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

For the first time, The Drum is inviting readers to choose their number one B2B CMO of the year. The Top 100 page includes an ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is ...

B2B content has a reputation for being dry, which makes engagement a hurdle for marketers and a feeling of trust an even bigger hurdle for prospective buyers. However, videos hit eyes and ears at the ...

B2B marketers reach their customers through different channels, and if these channels start competing with each other instead of working together, it creates a conflict. One channel trying to undercut ...

LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, personalized messaging, and ...

Get a room full of B2B marketers together, and you’ll notice a trend. No, it’s not a passion for AI – it’s a sense of frustration that we don’t always get the respect and appreciation of the C-Suite ...

According to David, who will be speaking at Ignite, the foundation of navigating the EU AI Act in B2B marketing lies in balancing innovation with compliance: “If you think of B2B Marketing as a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers were introduced to many new AI capabilities in 2023. From generative AI like ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

Most B2B marketers rely on third-party cookies for targeting and retargeting purposes. However, in 2024, we are finally going to see the depreciation of the cookie as the last major cookie user, ...