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The new era of B2B influence: How professionals drive brand reputation
The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...
AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...
The digital B2B chemical sourcing portal created by Apex Global aims to simplify the complex process of purchasing and ...
B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...
Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...
At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...
Explore the best B2B campaigns of the year. Get the B2B Marketing Awards Winners Report 2025 for insights driving commercial ...
Dublin, Sept. 26, 2025 (GLOBE NEWSWIRE) -- The "B2B Marketing Market - Global Forecast 2025-2030" report has been added to ResearchAndMarkets.com's offering. The B2B Marketing Market grew from USD ...
Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...
Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...
With marketing teams under pressure to prove their direct contribution to growth, there’s no doubt that financial caution remains high across the industry. For B2B brands, this means budgets being ...
B2B and B2C businesses play in two very different worlds. Even when sales and marketing teams work in silos in a B2C environment, brand familiarity and straightforward purchase decisions are often on ...
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