Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...

Expedia Group announced that it agreed to buy Tiqets and emphasized its utility for partners of Expedia's ...

ABM is a proven marketing approach that has been a viable option for targeting B2B brands (and their purchasing committees) for decades. CTV is one of the newer marketing channels around and adoption, ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

Brandon Spear explains why we can’t ignore this issue, and why there’s also reason to be optimistic about AI and fraud ...

Recognized for its human-verified ABM model, Vereigen Media empowers brands to drive accurate, compliant, and high-value ...