Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...

In a buyer-led world defined by AI, trust has become the driver of early buyer preference and long-term revenue.

Opine's new funding, led by S3 Ventures, solves a decades-old problem for companies selling complex solutions, where selling ...

The full value of automation is realized only when technology works in concert with the people who guide and interpret it.

Kale, a new-age rewards platform that enables creators of all sizes to earn cash by posting about the brands they already love, today announced the platform now supports content on LinkedIn. The ...

MRO Canada 2026 is occurring at the Best Western Premier Calgary Plaza Hotel & Conference Centre March 3-5, 2026.

For CFOs at billion-dollar B2B companies, outdated AR approaches are becoming a strategic liability, trapping capital and ...

Enterprises are stepping back from scattered digital programs and beginning to treat e-commerce as part of their core ...

Christy Moss, CMB has joined Fair Isaac and Company (FICO) as vice president, B2B scores mortgage and capital markets liaison ...

The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

B2B marketers who integrate paid, earned, owned, & shared media as a connected strategy can increase the business impact of ...

ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...