SAN FRANCISCO--(BUSINESS WIRE)--6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced its The State of B2B Revenue in ...

Forrester recently held its B2B Summit North America virtual event, an annual conference where B2B experts, analysts, thought leaders and solution providers gathered to share trends and best practices ...

For most brands, a wholesale e-commerce platform is an essential component of running their B2B channel. It’s the best way to manage seasons, handle orders, empower reps, and build relationships with ...

In 2019, Forrester ran its first revenue operations research study to understand, among other things, what organizing models B2B companies were adopting to drive revenue operations. This year, ...

In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term. B2B buying today is led by complex committees seeking more ...

Ever wonder how to bridge the credibility gap in B2B marketing while focusing on revenue? Jim McHugh, CEO of revenue marketing platform provider Mperative, spills the beans on this episode of the ...

Teletherapy company Talkspace saw its stock price rise after reporting second-quarter revenue of $35.6 million, a 19% increase over the prior year period, driven by an 82% increase in B2B revenue year ...

B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring. The report was based on data from a ...

In a recent survey conducted by 6sense, respondents reported that, on average, only 3.5% of their web visitors filled out forms. This alarming data suggests B2B marketers should instead create ...

As the world reopens and revenue teams are unleashed to meet growth targets, many B2B sellers and marketers are wondering how they can best prioritize prospect accounts. Everyone ultimately wants to ...

CMOs, sales leaders and customer success executives in the business-to-business world today face a perfect storm of internal and external challenges. These headwinds include an increasingly complex ...